Lessons from Over a Decade in Property Recruitment


The real estate job market has changed dramatically over the past decade. From shifts in hiring trends to evolving candidate expectations, property recruitment today looks very different from what it did ten years ago. At GKR International, we’ve been at the forefront of these changes, helping job seekers and employers navigate an increasingly competitive landscape. Here are some of the biggest lessons we’ve learned.

Culture Fit is Just as Important as Experience

Ten years ago, hiring decisions were often based primarily on experience and qualifications. While these factors remain important, employers now recognise that cultural fit is equally crucial. A candidate with the right mindset, values, and adaptability often outperforms someone with a stronger CV but a poor team fit.

Takeaway for Candidates: Showcase your soft skills, work ethic, and ability to integrate into a team during interviews. Employers value personality as much as expertise.

The Best Candidates Aren’t Always Actively Looking

In today’s market, top real estate talent is often already employed and not actively applying for roles. The best hires frequently come from targeted headhunting rather than job board applications.

Takeaway for Employers: If you want to attract the best talent, relying solely on job adverts isn’t enough. Partnering with specialist recruiters who have access to passive candidates is key.

Salary Expectations Have Shifted

Candidates today are more informed about salary benchmarks and benefits than ever before. Many are prioritising flexible working arrangements, additional perks, and long-term career growth over just a higher base salary.

Takeaway for Employers: Competitive pay is important, but a well-rounded benefits package and clear progression opportunities will set your company apart.

Employer Branding Matters More Than Ever

A decade ago, candidates primarily researched job descriptions and salaries. Now, they investigate company culture, leadership styles, diversity initiatives, and work-life balance before applying.

Takeaway for Employers: Your company’s online presence, Glassdoor reviews, and employee testimonials influence hiring success. Investing in a strong employer brand is essential.

Recruitment is a Long-Term Investment

Hiring for the short term leads to high turnover. Companies that focus on long-term potential, training, and career development see stronger retention and employee performance.

Takeaway for Employers: Look beyond immediate needs and hire candidates with growth potential. Providing training and career pathways increases retention.

Job Seekers Need to be Proactive, Not Reactive

The most successful real estate professionals don’t just apply for roles when they’re unhappy in their current job. They stay engaged with industry trends, network regularly, and build relationships with recruiters.

Takeaway for Candidates: Even if you’re not looking for a job today, staying in touch with a specialist recruiter keeps you informed about opportunities that align with your long-term career goals.

Whether you’re a candidate looking to make your next career-defining move or an employer searching for the perfect hire, your success depends on strategic decisions, ongoing development, and staying ahead of industry trends. At GKR International, we don’t just connect candidates with jobs—we help them build thriving careers. And for employers, we find the talent that will drive long-term success and growth. The future of your career or business is shaped by the choices you make today, and with our expertise, you’re already one step ahead.

Get in touch with us now, and let's make your next move your best one.