London’s real estate market has always been a dynamic landscape, but 2025 is bringing unique shifts in talent demand, hiring strategies, and skill expectations. With the continued evolution of the property sector—driven by investment trends, sustainability initiatives, and digital transformation—recruiters and employers alike must stay ahead of the curve.
Surging Demand for Sales & Lettings Experts
Despite economic fluctuations, London's prime and new-build markets continue to attract both domestic and international investors. This has led to a growing need for experienced sales negotiators, valuers, and lettings specialists with a strong track record in competitive markets. Agents with deep local knowledge, data-driven sales techniques, and fluency in multiple languages are particularly in demand.
PropTech & Digital Skills: The New Non-Negotiables
Technology is revolutionizing real estate, from AI-driven valuations to blockchain-enabled transactions. Employers now seek professionals who not only understand traditional property fundamentals but are also adept at using CRM platforms, market analytics, and automation tools. Candidates with experience in digital marketing, virtual tours, and data analysis have a competitive edge.
Sustainability & ESG Driving Hiring Priorities
As environmental, social, and governance (ESG) regulations tighten, real estate firms are prioritizing sustainability expertise. Development and property management roles increasingly require knowledge of energy efficiency, green certifications, and sustainable design. Companies are looking for professionals who can advise on reducing carbon footprints while maintaining asset profitability.
The Rise of Institutional Investors & BTR Specialists
London’s Build-to-Rent (BTR) sector continues to expand, with institutional investors driving large-scale developments. This shift is creating significant demand for asset managers, leasing consultants, and property operations specialists who understand long-term rental strategies. Experience in resident engagement, amenities management, and operational efficiencies is becoming a key hiring requirement.
Hybrid Working & Its Impact on Recruitment
While traditional real estate roles were once firmly office-based, the shift towards hybrid and remote work is altering hiring preferences. Employers are re-evaluating how teams collaborate, with a growing emphasis on communication skills, adaptability, and self-motivation. The ability to manage relationships virtually is now just as valuable as face-to-face networking.
A More Candidate-Led Market
Despite economic challenges, top-tier talent in London’s real estate market remains in control. Skilled professionals are prioritizing career progression, work-life balance, and company culture more than ever. Competitive salaries, strong commission structures, and clear career pathways are essential for attracting and retaining the best talent.
London’s real estate hiring landscape is evolving rapidly, with new skills, specialisms, and expectations shaping recruitment. Whether you're an employer looking to secure top talent or a candidate seeking the right opportunity, understanding these trends is key to staying ahead in 2025.
At GKR International, we connect the best real estate talent with market-leading firms. If you’re looking to hire or explore new career opportunities, let’s talk.
